NYC Deli
Sandwiches
in London.

We're bringing the over-stuffed, oil-dripping, paper-wrapped sandwiches from the old corner delis we grew up on.

The warm interior of a classic New Jersey corner deli, homage to Watchung Deli
— the story

Grew up on a cold cut sub.
Moved to London. Couldn't find one.

If you grew up near a proper deli, you know it's the building block of the weekend. A number 7, wrapped in white paper, eaten on a stoop or in the park. We've spent two years sourcing seeded rolls that crack the right way, proper cheddar with bite, and long hots in oil.

— find us

Location 01

Open now

Primo · Primrose Hill

78 Regent's Park Road, London NW1 8UX. Head to the back counter.

Hours

Weekends only · Sat & Sun · 11am – sunset

Location 02

More coming soon

We're scouting the next spot. Want The Sandwich near you? Drop us a line at hello@thesandwich.london.